Airbnb on Lake Atitlán, often referred to as the "most beautiful lake in the world," is a serene and culturally rich destination in Guatemala. Surrounded by volcanoes, its shores are dotted with vibrant villages like San Marcos, San Juan, Panajachel, and Santiago Atitlán. Over the years, tourism has brought both economic opportunities and significant challenges to the local population. One of the most transformative forces in recent years has been Airbnb, which has profoundly affected independent hotel and hostel owners, as well as residents.