Accelerated Mobile Pages
With the fact, we all use Smartphones Google decided to rank how website pages appear on Smartphones. While your pretty Website may look cool on a laptop, it may not rank well on searches using a smartphone.
Globally, 68.1% of all website visits in 2020 came from mobile devices—an increase from 63.3% in 2019
According to a report from Hitwise, nearly 60 percent of all Online Searches are now carried out on a mobile device, with some sectors (Food and Beverage) reaching 72 percent.
Accelerated Mobile Pages (AMP) is an open source project created to improve the performance of web pages for mobile devices. … According to Google, AMP pages served in Google search used a tenth of the data of standard pages and, as a rule, loaded in less than a second.