San Juan La Laguna is notably less popular among ex-pats, as a local law prohibits outsiders from purchasing land within the municipality.
Due to this, visitors to the town can enjoy a more “authentic” experience among the indigenous Tz’utujil population.
The town is famous for Art, which adorns the walls of buildings, Culture Mayan Textiles weavers, Coffee, Leather products, and honey.
The weaving in San Juan La Laguna is also different than the weaving, fabrics, and yarns found throughout Guatemala.
In San Juan, the weavers use natural dyeing techniques that have been passed down through the generation. Their natural dyeing techniques include using pepper, achiote, coconut shells, tree bark, and many other natural products.